Hybrid work: understanding what the workforce wants
between home and the workplace. According to research from zdnet.fr, 74% of Gen Z members prefer either working from home or splitting their time between locations, with 37% favoring full-time home work. Yet the same research shows that 74% of younger workers also value spending time in an office environment. This apparent contradiction reveals the real preference: employees want choice and flexibility, not simply the right to work remotely. They want to work where the nature of the task is best served — deep focus work at home, collaborative and social work in person.
The core management challenges of hybrid work
When teams are split between office and home, the informal interactions that build trust and shared culture diminish. Corridor conversations, spontaneous collaboration over coffee, the ambient awareness of what colleagues are working on — all of these disappear in a hybrid model unless managers deliberately replace them with intentional equivalents. Effective hybrid managers create structured connection points: weekly whole-team video calls regardless of location, regular in-person anchor days for complex collaboration, and social moments that bring distributed teams together rather than leaving connection to chance.
Proximity bias — the tendency for managers to unconsciously favor employees who are physically visible — is one of the most significant and least discussed risks in hybrid environments. Research by Microsoft found that 85% of managers believe hybrid employees are less productive than their office-based colleagues, despite evidence consistently showing the opposite. Left unaddressed, proximity bias leads to remote employees being passed over for promotions, excluded from key conversations, and gradually becoming second-class team members. HR managers must build performance frameworks explicitly based on measured outcomes rather than observable presence, and train all managers to recognize and counter their own proximity bias.
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